{"id":80471,"date":"2026-11-06T11:40:05","date_gmt":"2026-11-06T10:40:05","guid":{"rendered":"https:\/\/www.hydrema.com\/?page_id=80471"},"modified":"2026-11-06T11:40:19","modified_gmt":"2026-11-06T10:40:19","slug":"cookie-policy","status":"publish","type":"page","link":"https:\/\/www.hydrema.com\/en-gb\/cookie-policy\/","title":{"rendered":"Cookie Policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"80471\" class=\"elementor elementor-80471 elementor-80470\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-122600bf e-con-full e-flex e-con e-parent\" data-id=\"122600bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-ce76ae4 e-con-full content-wrap e-flex e-con e-child\" data-id=\"ce76ae4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54746288 elementor-widget__width-inherit elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"54746288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cookie Policy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a836f5 e-con-full e-flex e-con e-parent\" data-id=\"5a836f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d033d7d e-con-full content-wrap e-flex e-con e-child\" data-id=\"d033d7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e07b054 elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget-tablet_extra__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5e07b054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>What are cookies?<\/h2>\n<p>Cookies are small text files that a website stores in your browser. Similar technologies, such as local storage, session storage and IndexedDB, store information in your browser in the same way. On this page, \u201ccookies\u201d covers all of them.<\/p>\n<p>This page lists the cookies and similar technologies used on hydrema.com: who sets them, what they are used for and how long they stay on your device.<\/p>\n<h2>How consent works<\/h2>\n<p>When you first visit hydrema.com, a banner asks for your consent. You can accept all cookies, decline all or choose individual categories.<\/p>\n<p>Strictly necessary cookies do not need your consent. They are needed for the website to work.<\/p>\n<p>Cookies marked \u201cSet only after you accept\u201d are only set once you have given your consent. Cookies marked \u201cSet before consent\u201d may be set before you have made a choice.<\/p>\n<p>You can change or withdraw your consent at any time with the \u201cCookies\u201d button in the bottom-left corner of every page.<\/p>\n<p>Google tags on our website follow your choice through Google Consent Mode. Without your consent they do not set or read cookies, but they may still send cookieless signals, such as a page view, to Google.<\/p>\n<h2>Cookies we use<\/h2>\n<p>The tables follow the categories in our cookie banner. They show what we found on hydrema.com on 4 November 2026. Items that are not cookies are marked with their storage type. Items from YouTube only appear when you play an embedded video.<\/p>\n<p>Some scripts also write a short-lived test value to check that your browser accepts cookies or storage, and delete it straight away. These are __tld__ (Dreamdata, cookie), persisted-queue:\u2026:lock (Dreamdata), modernizr (Leadinfo), __sak (Google Maps and YouTube) and ~~~ (our dealer locator).<\/p>\n<h2>Strictly necessary<\/h2>\n<p>Needed for the website to work and to keep it secure. They do not require consent.<\/p>\n<table><thead><tr><th>Name<\/th><th>Provider<\/th><th>Purpose<\/th><th>Expiry<\/th><\/tr><\/thead><tbody><tr><td>CookieScriptConsent<\/td><td>CookieScript<\/td><td>Stores your cookie choices, so the banner does not appear on every page.<\/td><td>1 month<\/td><\/tr><tr><td>wpEmojiSettingsSupports<br>(session storage)<\/td><td>Hydrema (WordPress)<\/td><td>Records whether your browser can display emoji, so the check does not run again on every page.<\/td><td>Until you close the browser tab<\/td><\/tr><tr><td>cf.turnstile.u<br>(local storage, challenges.cloudflare.com)<\/td><td>Cloudflare<\/td><td>Used by Cloudflare Turnstile, which protects our forms against spam and automated abuse.<\/td><td>No expiry (stays until you clear your browser data)<\/td><\/tr><\/tbody><\/table>\n<h2>Performance (statistics)<\/h2>\n<p>Help us understand how the website is used and which campaigns bring visitors to us.<\/p>\n<table><thead><tr><th>Name<\/th><th>Provider<\/th><th>Purpose<\/th><th>Expiry<\/th><\/tr><\/thead><tbody><tr><td>_ga<\/td><td>Google<\/td><td>Google Analytics distinguishes visitors so we can see how the website is used, for example which pages are visited. <strong>Set only after you accept.<\/strong><\/td><td>2 years<\/td><\/tr><tr><td>_ga_EL71SKQ702<\/td><td>Google<\/td><td>Google Analytics keeps track of your current visit (session) for the same purpose. <strong>Set only after you accept.<\/strong><\/td><td>2 years<\/td><\/tr><tr><td>hy_attr<br>(session storage)<\/td><td>Hydrema<\/td><td>Remembers the page you arrived on, the website that referred you and any campaign parameters (such as UTM tags or a Google Ads click ID). If you send an enquiry through one of our forms, this is included so we can see which campaign brought you to us. <strong>Set only after you accept.<\/strong><\/td><td>Until you close the browser tab<\/td><\/tr><\/tbody><\/table>\n<h2>Targeting (marketing)<\/h2>\n<p>Used by us and our partners to measure and target marketing, and to identify companies that visit the website.<\/p>\n<table><thead><tr><th>Name<\/th><th>Provider<\/th><th>Purpose<\/th><th>Expiry<\/th><\/tr><\/thead><tbody><tr><td>_fbp<\/td><td>Meta<\/td><td>Identifies your browser so that Meta can measure and improve our ads on Facebook and Instagram. <strong>Set only after you accept.<\/strong><\/td><td>3 months<\/td><\/tr><tr><td>lastExternalReferrer<br>lastExternalReferrerTime<br>(local storage)<\/td><td>Meta<\/td><td>Stored by the Meta Pixel. Records the last external website you came from, and when, to measure our ads. <strong>Set only after you accept.<\/strong><\/td><td>No expiry (stays until you clear your browser data)<\/td><\/tr><tr><td>_li_id.ba4f<br>_li_id.ba4f.expires<br>(local storage)<\/td><td>Leadinfo<\/td><td>A random visitor ID, so Leadinfo can recognise repeat visits and link them to the company you visit from, based on its IP address.<\/td><td>2 years<\/td><\/tr><tr><td>_li_ses.ba4f<br>_li_ses.ba4f.expires<br>(local storage)<\/td><td>Leadinfo<\/td><td>Keeps track of the current visit for Leadinfo.<\/td><td>30 minutes<\/td><\/tr><tr><td>snowplowOutQueue_leadinfo_cl1_post2<br>snowplowOutQueue_leadinfo_cl1_post2.expires<br>snowplowOutQueue_leadinfo_cl2_post2<br>snowplowOutQueue_leadinfo_cl2_post2.expires<br>(local storage)<\/td><td>Leadinfo<\/td><td>Holds tracking events, such as page views, until they are sent to Leadinfo.<\/td><td>2 years<\/td><\/tr><tr><td>dd_anonymous_id<\/td><td>Dreamdata<\/td><td>A random visitor ID, so Dreamdata can link your visits to the company you work for and measure which marketing activities lead to enquiries.<\/td><td>1 year<\/td><\/tr><tr><td>dd_anonymous_id<br>(local storage)<\/td><td>Dreamdata<\/td><td>A copy of the Dreamdata visitor ID in your browser&#8217;s storage.<\/td><td>No expiry (stays until you clear your browser data)<\/td><\/tr><tr><td>YSC<\/td><td>YouTube (Google)<\/td><td>Set by YouTube to track views of embedded videos. <strong>Set before consent when you play a video. Also set if you decline.<\/strong><\/td><td>Session (deleted when you close the browser)<\/td><\/tr><tr><td>VISITOR_INFO1_LIVE<\/td><td>YouTube (Google)<\/td><td>Set by YouTube to remember player preferences and estimate your connection speed. <strong>Set before consent when you play a video. Also set if you decline.<\/strong><\/td><td>6 months<\/td><\/tr><\/tbody><\/table>\n<h2>Functionality<\/h2>\n<p>Remember choices and enable extra features, such as language versions and embedded videos.<\/p>\n<table><thead><tr><th>Name<\/th><th>Provider<\/th><th>Purpose<\/th><th>Expiry<\/th><\/tr><\/thead><tbody><tr><td>wp-wpml_current_language<\/td><td>WPML<\/td><td>Remembers which language version of the site you are using. <strong>Set before consent. The consent tool then deletes it unless you have accepted.<\/strong><\/td><td>1 day<\/td><\/tr><tr><td>elementor<br>(local storage)<\/td><td>Elementor<\/td><td>Counts page views and visits in your browser, so that site elements such as pop-ups can be shown at the right moment. The data stays in your browser. <strong>Set before consent. Also set if you decline.<\/strong><\/td><td>No expiry (stays until you clear your browser data)<\/td><\/tr><tr><td>elementor<br>(session storage)<\/td><td>Elementor<\/td><td>Marks that a visit is in progress, for the same purpose. <strong>Set before consent. Also set if you decline.<\/strong><\/td><td>Until you close the browser tab<\/td><\/tr><tr><td>yt-player-caption-persistence<br>(local storage, youtube.com)<\/td><td>YouTube (Google)<\/td><td>Remembers whether captions are switched on in the video player. <strong>Set before consent when you play a video. Also set if you decline.<\/strong><\/td><td>No expiry (stays until you clear your browser data)<\/td><\/tr><tr><td>ytidb::LAST_RESULT_ENTRY_KEY<br>(local storage, youtube.com)<\/td><td>YouTube (Google)<\/td><td>Used by the video player to manage its local database. <strong>Set before consent when you play a video. Also set if you decline.<\/strong><\/td><td>30 days<\/td><\/tr><tr><td>yt-icons-last-purged<br>(local storage, youtube.com)<\/td><td>YouTube (Google)<\/td><td>Records when the video player last cleared its stored icons. <strong>Set before consent when you play a video. Also set if you decline.<\/strong><\/td><td>No expiry (stays until you clear your browser data)<\/td><\/tr><tr><td>YtIdbMeta<br>LogsDatabaseV2:*<br>(IndexedDB, youtube.com)<\/td><td>YouTube (Google)<\/td><td>Local databases used by the video player, including technical logs that are kept until they are sent to YouTube. <strong>Set before consent when you play a video. Also set if you decline.<\/strong><\/td><td>No expiry (stays until you clear your browser data)<\/td><\/tr><\/tbody><\/table>\n<h2>Unclassified<\/h2>\n<p>Cookies whose purpose has not yet been classified.<\/p>\n<table><thead><tr><th>Name<\/th><th>Provider<\/th><th>Purpose<\/th><th>Expiry<\/th><\/tr><\/thead><tbody><tr><td>__Secure-YNID<br>__Secure-ROLLOUT_TOKEN<\/td><td>YouTube (Google)<\/td><td>Set by YouTube when the video player loads. The exact purpose has not been classified. <strong>Set before consent when you play a video. Also set if you decline.<\/strong><\/td><td>6 months<\/td><\/tr><\/tbody><\/table>\n<h2>Third parties<\/h2>\n<p>These providers set cookies or similar technologies through our website. Each one processes data under its own privacy policy. The provider name links to it.<\/p>\n<ul><li><a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">Google<\/a> provides Google Tag Manager, the map in our dealer locator and, through YouTube, our embedded videos.<\/li><li><a href=\"https:\/\/www.facebook.com\/privacy\/policy\" target=\"_blank\" rel=\"noopener\">Meta<\/a> uses the Meta Pixel to measure our ads on Facebook and Instagram.<\/li><li><a href=\"https:\/\/www.leadinfo.com\/en\/privacy\/\" target=\"_blank\" rel=\"noopener\">Leadinfo<\/a> identifies companies that visit our website, based on IP address, and records how our pages are used.<\/li><li><a href=\"https:\/\/dreamdata.io\/privacy-policy\" target=\"_blank\" rel=\"noopener\">Dreamdata<\/a> links website visits to companies and measures which marketing activities lead to enquiries.<\/li><li><a href=\"https:\/\/cookie-script.com\/privacy-policy-and-disclaimer\" target=\"_blank\" rel=\"noopener\">CookieScript<\/a> runs our cookie banner and stores your consent choice.<\/li><li><a href=\"https:\/\/www.cloudflare.com\/privacypolicy\/\" target=\"_blank\" rel=\"noopener\">Cloudflare<\/a> delivers our website and protects our forms against spam with Turnstile.<\/li><\/ul>\n<h2>Personal data<\/h2>\n<p>More about how we process personal data: see our <a href=\"https:\/\/www.hydrema.com\/privacy-policy\/\">Privacy Policy<\/a>.<\/p>\n<h2>Contact<\/h2>\n<p>If you have questions about cookies on our website, contact us:<\/p>\n<p>Hydrema A\/S<br>Gammel Kirkevej 16<br>9530 St\u00f8vring<br>Denmark<br><a href=\"mailto:hydrema@hydrema.com\">hydrema@hydrema.com<\/a><\/p>\n<p>Last updated: 4 November 2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-80471","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.hydrema.com\/en-gb\/wp-json\/wp\/v2\/pages\/80471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hydrema.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hydrema.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hydrema.com\/en-gb\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hydrema.com\/en-gb\/wp-json\/wp\/v2\/comments?post=80471"}],"version-history":[{"count":1,"href":"https:\/\/www.hydrema.com\/en-gb\/wp-json\/wp\/v2\/pages\/80471\/revisions"}],"predecessor-version":[{"id":80958,"href":"https:\/\/www.hydrema.com\/en-gb\/wp-json\/wp\/v2\/pages\/80471\/revisions\/80958"}],"wp:attachment":[{"href":"https:\/\/www.hydrema.com\/en-gb\/wp-json\/wp\/v2\/media?parent=80471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}