Cookie Policy

What are cookies?

Cookies are small text files that a website stores in your browser. Similar technologies, such as local storage, session storage and IndexedDB, store information in your browser in the same way. On this page, “cookies” covers all of them.

This page lists the cookies and similar technologies used on hydrema.com: who sets them, what they are used for and how long they stay on your device.

How consent works

When you first visit hydrema.com, a banner asks for your consent. You can accept all cookies, decline all or choose individual categories.

Strictly necessary cookies do not need your consent. They are needed for the website to work.

Cookies marked “Set only after you accept” are only set once you have given your consent. Cookies marked “Set before consent” may be set before you have made a choice.

You can change or withdraw your consent at any time with the “Cookies” button in the bottom-left corner of every page.

Google tags on our website follow your choice through Google Consent Mode. Without your consent they do not set or read cookies, but they may still send cookieless signals, such as a page view, to Google.

Cookies we use

The tables follow the categories in our cookie banner. They show what we found on hydrema.com on 4 November 2026. Items that are not cookies are marked with their storage type. Items from YouTube only appear when you play an embedded video.

Some scripts also write a short-lived test value to check that your browser accepts cookies or storage, and delete it straight away. These are __tld__ (Dreamdata, cookie), persisted-queue:…:lock (Dreamdata), modernizr (Leadinfo), __sak (Google Maps and YouTube) and ~~~ (our dealer locator).

Strictly necessary

Needed for the website to work and to keep it secure. They do not require consent.

NameProviderPurposeExpiry
CookieScriptConsentCookieScriptStores your cookie choices, so the banner does not appear on every page.1 month
wpEmojiSettingsSupports
(session storage)
Hydrema (WordPress)Records whether your browser can display emoji, so the check does not run again on every page.Until you close the browser tab
cf.turnstile.u
(local storage, challenges.cloudflare.com)
CloudflareUsed by Cloudflare Turnstile, which protects our forms against spam and automated abuse.No expiry (stays until you clear your browser data)

Performance (statistics)

Help us understand how the website is used and which campaigns bring visitors to us.

NameProviderPurposeExpiry
_gaGoogleGoogle Analytics distinguishes visitors so we can see how the website is used, for example which pages are visited. Set only after you accept.2 years
_ga_EL71SKQ702GoogleGoogle Analytics keeps track of your current visit (session) for the same purpose. Set only after you accept.2 years
hy_attr
(session storage)
HydremaRemembers the page you arrived on, the website that referred you and any campaign parameters (such as UTM tags or a Google Ads click ID). If you send an enquiry through one of our forms, this is included so we can see which campaign brought you to us. Set only after you accept.Until you close the browser tab

Targeting (marketing)

Used by us and our partners to measure and target marketing, and to identify companies that visit the website.

NameProviderPurposeExpiry
_fbpMetaIdentifies your browser so that Meta can measure and improve our ads on Facebook and Instagram. Set only after you accept.3 months
lastExternalReferrer
lastExternalReferrerTime
(local storage)
MetaStored by the Meta Pixel. Records the last external website you came from, and when, to measure our ads. Set only after you accept.No expiry (stays until you clear your browser data)
_li_id.ba4f
_li_id.ba4f.expires
(local storage)
LeadinfoA random visitor ID, so Leadinfo can recognise repeat visits and link them to the company you visit from, based on its IP address.2 years
_li_ses.ba4f
_li_ses.ba4f.expires
(local storage)
LeadinfoKeeps track of the current visit for Leadinfo.30 minutes
snowplowOutQueue_leadinfo_cl1_post2
snowplowOutQueue_leadinfo_cl1_post2.expires
snowplowOutQueue_leadinfo_cl2_post2
snowplowOutQueue_leadinfo_cl2_post2.expires
(local storage)
LeadinfoHolds tracking events, such as page views, until they are sent to Leadinfo.2 years
dd_anonymous_idDreamdataA random visitor ID, so Dreamdata can link your visits to the company you work for and measure which marketing activities lead to enquiries.1 year
dd_anonymous_id
(local storage)
DreamdataA copy of the Dreamdata visitor ID in your browser’s storage.No expiry (stays until you clear your browser data)
YSCYouTube (Google)Set by YouTube to track views of embedded videos. Set before consent when you play a video. Also set if you decline.Session (deleted when you close the browser)
VISITOR_INFO1_LIVEYouTube (Google)Set by YouTube to remember player preferences and estimate your connection speed. Set before consent when you play a video. Also set if you decline.6 months

Functionality

Remember choices and enable extra features, such as language versions and embedded videos.

NameProviderPurposeExpiry
wp-wpml_current_languageWPMLRemembers which language version of the site you are using. Set before consent. The consent tool then deletes it unless you have accepted.1 day
elementor
(local storage)
ElementorCounts page views and visits in your browser, so that site elements such as pop-ups can be shown at the right moment. The data stays in your browser. Set before consent. Also set if you decline.No expiry (stays until you clear your browser data)
elementor
(session storage)
ElementorMarks that a visit is in progress, for the same purpose. Set before consent. Also set if you decline.Until you close the browser tab
yt-player-caption-persistence
(local storage, youtube.com)
YouTube (Google)Remembers whether captions are switched on in the video player. Set before consent when you play a video. Also set if you decline.No expiry (stays until you clear your browser data)
ytidb::LAST_RESULT_ENTRY_KEY
(local storage, youtube.com)
YouTube (Google)Used by the video player to manage its local database. Set before consent when you play a video. Also set if you decline.30 days
yt-icons-last-purged
(local storage, youtube.com)
YouTube (Google)Records when the video player last cleared its stored icons. Set before consent when you play a video. Also set if you decline.No expiry (stays until you clear your browser data)
YtIdbMeta
LogsDatabaseV2:*
(IndexedDB, youtube.com)
YouTube (Google)Local databases used by the video player, including technical logs that are kept until they are sent to YouTube. Set before consent when you play a video. Also set if you decline.No expiry (stays until you clear your browser data)

Unclassified

Cookies whose purpose has not yet been classified.

NameProviderPurposeExpiry
__Secure-YNID
__Secure-ROLLOUT_TOKEN
YouTube (Google)Set by YouTube when the video player loads. The exact purpose has not been classified. Set before consent when you play a video. Also set if you decline.6 months

Third parties

These providers set cookies or similar technologies through our website. Each one processes data under its own privacy policy. The provider name links to it.

  • Google provides Google Tag Manager, the map in our dealer locator and, through YouTube, our embedded videos.
  • Meta uses the Meta Pixel to measure our ads on Facebook and Instagram.
  • Leadinfo identifies companies that visit our website, based on IP address, and records how our pages are used.
  • Dreamdata links website visits to companies and measures which marketing activities lead to enquiries.
  • CookieScript runs our cookie banner and stores your consent choice.
  • Cloudflare delivers our website and protects our forms against spam with Turnstile.

Personal data

More about how we process personal data: see our Privacy Policy.

Contact

If you have questions about cookies on our website, contact us:

Hydrema A/S
Gammel Kirkevej 16
9530 Støvring
Denmark
[email protected]

Last updated: 4 November 2026